If you run a closet or garage business, you’ve probably felt the frustration of losing jobs to competitors who appear higher in closet and garage SEO results. Homeowners typing “garage makeover near me” or “closet installer near me” often choose from the first few listings, and if you’re buried below them, you’re missing out on valuable leads.
Closet and garage SEO fixes that problem by helping you rank higher in these “near me” searches, so you can stay visible, build trust, and book more projects. Let’s break down exactly how to do it.
Why “Near Me” Searches Matter
Nowadays, everyone uses their phones to look for immediate solutions, and your customers looking for closet and garage storage upgrades are no different. According to Think with Google, “near me” searches have grown by more than 500% in recent years, and they often signal high purchase intent, and those are people you don’t want to miss.
If you rank high for these local search phrases, you get more phone calls, more website visits, and more appointment requests. Closet and garage SEO should focus on making sure search engines connect your business with local homeowners who are ready to buy.
Optimize Your Google Business Profile
Before doing a deep dive into SEO, the first step is optimizing your Google Business Profile (GBP). Your GBP helps you show up in Google Maps results and in the local pack (the top three listings that appear under the map).
Fill in all your business details: service categories, photos, and encourage satisfied customers to leave reviews, for an extra ranking boost. For more ideas, explore our local marketing tips to strengthen your GBP even further.
Location Keywords on Your Website
If you want to rank for “near me” searches, your website must include the right local signals. Closet and garage SEO strategies should include:
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Your target city or service area in key page titles
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Naturally written content mentioning neighborhoods you serve
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Schema markup showing your business location
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Service area pages for each major city
This helps search engines clearly understand where you work and match your pages to local customers. According to Moz, these on-page elements are essential to a winning local SEO strategy.
Consistent Directory Listings
Beyond your own site, closet and garage SEO relies on consistency. Your business name, address, and phone number (NAP) should match exactly on all major online directories. This includes Yelp, Angi, Houzz, and any relevant local chambers of commerce listings.
Even a small mismatch in your address or phone number could confuse search engines and lower your ranking. A simple NAP audit every quarter helps ensure everything stays current and consistent.
Building Local Links and Trust Signals
Local backlinks help search engines trust you. Try to get listed in local news features, sponsor community events, or collaborate with complementary contractors who might link to you on their websites.
These local signals strengthen your closet and garage SEO results and help you stand out.
Stay Ahead of Your Competitors
SEO is a long-term investment, but worth every effort. By consistently optimizing your Google Business Profile, refining your website content, and earning high-quality local links, you’ll climb higher in “near me” search results and get more qualified leads.
When you’re ready to get ahead of competing closet and garage companies, contact our team for a custom local SEO strategy tailored to your business. We’ll help you rank, convert, and grow.
