Closet marketing businesses rely on being found online when homeowners search for “closet installers near me” or “garage storage solutions.” If your website has technical SEO issues, search engines may push you down the results page, resulting in fewer clicks, fewer leads, and less business.
The good news? You don’t need to be a web developer to understand the basics. These simple technical SEO fixes for service-based home improvement sites will help you get noticed, build trust with search engines, and attract more qualified leads. So, let’s get right to the tips and what you should focus on:
1. Speed Up Your Closet Marketing Website
A slow site drives visitors away. Did you know that if your pages take more than 3 seconds to load, most users will leave? That’s right, nobody has the patience to wait for a slow website. You can use free tools like Google PageSpeed Insights to test the load speed of your site and even get some insights on what’s making it slow.
Insider’s tip: It’s common for uploaded images to be too large, so compressing them and using faster hosting can make a big difference.
2. Make It Mobile-Friendly
Most homeowners search on their phones as it’s the fastest search device they have on hand. If your site doesn’t adjust well to smaller screens, people will click away. Prioritizing a mobile-friendly design isn’t just good for visitors; it’s an important ranking factor for Google. The Search Engine Journal guide explains how small changes in design can improve both experience and rankings.
3. Fix Broken Links
Dead links frustrate visitors and send bad signals to search engines. A simple site audit will reveal broken pages, and fixing them ensures users always reach the information they want. If you’re unsure of how to do it, book a free consultation with us and get a website audit for free.
4. Use HTTPS for Security
If your site doesn’t have the little padlock in the browser bar, you could be losing trust. Adding an SSL certificate makes your website secure, and Google favors secure sites over non-secure ones.
5. Optimize Your Closet Marketing Structure
Think of your site like one of the garages you transform: everything should have its place. Clear navigation, organized categories, and easy-to-find services help visitors and search engines understand your business.
6. Add Alt Text to Images
Photos of closets, garages, and projects are powerful, but search engines can’t “see” them without descriptions. Adding alt text with relevant keywords helps with rankings and accessibility for your closet marketing website.
7. Create an XML Sitemap
A sitemap is like a blueprint of your website. Submitting it to Google makes it easier for search engines to crawl your pages, ensuring nothing gets overlooked.
8. Reduce Duplicate Closet Marketing Content
If you become sloppy and copy service descriptions across multiple pages, Google may not know which to rank and might hinder your closet marketing rankings. Make sure to keep each page unique and specific to its location or service to avoid confusion.
Start Small and See Results
Improving your closet marketing site’s technical SEO doesn’t have to be overwhelming. Begin with one or two fixes, measure the results, and keep going. Over time, these small steps create a stronger online presence. For more guidance, contact us for a free consultation or check out our other blog articles to boost your business even further.
