Digital Marketing Case Study
Inspiration Home
When it comes to home improvement services in Sevierville and Knoxville, Inspiration Home is the trusted choice for homeowners seeking personalized solutions and exceptional craftsmanship. With a focus on custom closet system design and custom window treatments, they deliver tailored results that enhance both the style and functionality of your home. Wanting to amplify their digital reach and improve their online presence, they recently partnered with Closet & Garage Marketing powered by Fasturtle.
The Problem
It can be difficult to understand exactly how your digital marketing campaigns are impacting your business, and with a new showroom opening up outside of their normal service area, Inspiration Home wanted to be sure they would get the results they wanted to reach these customers.
Local Keyword Rankings
With a new Knoxville Showroom location opening, Inspiration Home needed to make sure their website was easy to find online for customers in this new location.
Data Tracking and Reporting
When Inspiration Home first partnered with Fasturtle, they were unable to carry over their previous marketing data. We let them know that moving forward with Fasturtle, we would provide them better data tracking and reporting than ever before.
Our Solution
After evaluating how to best help Inspiration Home reach their business goals, Fasturtle agreed that our Growth Marketing Program was a great fit. Providing paid advertising, search engine optimizations, social media posting, a data driven dashboard, and more, our team quickly got to work to implement our digital marketing ideas and expertise.
Soon after joining the Fasturtle Growth Marketing Program, Inspiration Home was able to see incredible tangible results during their regularly scheduled dashboard reviews, seeing their success firsthand.
Monthly SEO Optimizations
Included within our Growth Marketing Program is monthly search engine optimization updates to their website, allowing us to frequently make updates to their website to allow them to launch new products and showrooms and quickly rank on Google.
Conversion Reporting Dashboard
Included in the Growth Marketing Program is Fasturtle’s Conversion Reporting Dashboard, which allowed Inspiration Home to easily visualize and understand exactly how their marketing and analytics were improving. Being able to look at data from their first few months and forecast into the future allowed their business to make more informed decisions based on this reporting.
The Results
Inspiration Home was able to clearly see the value provided by our Growth Marketing Program, and greatly appreciated the level of customer service provided to them, even saying:
“We have really enjoyed working with Fasturtle. Their communication has been on point, always quick to respond, and any requests or feedback I send in has been taken care of swiftly and efficiently. I appreciate the quality of work and willingness to adapt to any changes or feedback I provide.”
While Fasturtle might have our Marketing Programs available to all, we take great pride in being able to adapt and provide unique services that work for each individual business.
Continued Success in the Home Organization Industry
The partnership between Fasturtle and Inspiration Home has shown incredible success, and looks to continue to show steady improvements in the future. Even in the early stages of campaigns, we are building brand awareness and online visibility. The dedicated Fasturtle team has proven this strategy to be highly effective and continues to do so within other markets around the country. Contact our team today to see how we can turn around your business.
