If you’re part of the growing group of closet and garage marketing companies investing in digital marketing, you’ve likely come across both Google Local Services Ads (LSAs) and Search Ads. Both options can drive new leads, but choosing the right one can significantly affect your budget, visibility, and conversion rates.
At Closet & Garage Marketing, we help garage and closet companies decide which Google Ads tool delivers the most value for their services. Today, we’ll break down the key differences between each platform and ultimately help you choose the right one based on your business goals.
What Are Google Local Services Ads?
Google LSAs are the listings that appear at the very top of a search results page, above traditional paid ads. These ads are pay-per-lead, not pay-per-click, and show your business along with a “Google Guaranteed” badge. This is considered a trust signal that boosts clicks.
For closet and garage marketing companies offering in-home consultations or installations, LSAs can be powerful because they’re designed specifically for local, service-based businesses. You only pay when someone contacts you, making LSAs efficient for lead generation.
You can read more about how Google LSAs work and whether your business qualifies directly from Google.
What Are Google Search Ads?
Google Search Ads are the traditional paid results that appear just below LSAs and above organic listings. These ads are pay-per-click and allow for more control over headlines, descriptions, extensions, and landing page targeting.
For garage and closet companies, Search Ads are ideal for promoting specific offers, targeting long-tail keywords, and driving traffic to high-converting landing pages. They’re especially useful for campaigns focused on seasonal promotions or showcasing before/after galleries.
Want to see how we build high-performing search campaigns? Check out our Paid Media Services for garage and closet businesses.
Pros and Cons of Each Platform for Closet and Garage Marketing
Google LSAs Pros:
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Pay only for real leads
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Appear at the very top of the page
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Google Guarantee badge boosts trust
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Simple setup with less ad writing involved
Google LSAs Cons:
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Less control over targeting and messaging
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Must meet Google’s eligibility and background check requirements
Google Search Ads Pros:
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Greater control over copy and targeting
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Can direct users to a custom landing page
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Supports testing and ad variations
Google Search Ads Cons:
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Pay-per-click (which can drive up costs with unqualified clicks)
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Requires more management and ongoing optimization
Which Is Better for Closet and Garage Marketing?
The ultimate question and the answer you’re expecting: both options can work. The best choice depends on your goals and budget.
If your closet and garage marketing needs a steady stream of service-ready leads, LSAs are ideal. They’re predictable and cost-effective for local jobs.
On the other hand, if you want to promote specific services (like garage flooring or walk-in closet makeovers), Search Ads give you more control and flexibility. They also work better if you already have a high-converting website or landing page in place.
Our lead generation team is an expert in building hybrid strategies, combining LSAs for consistent inbound leads and Search Ads for promotional campaigns or service-specific visibility. Our agency, Fasturtle, average Google ad conversion rate is 10% compared to the national average of 3.75%.
Maximize Results by Pairing with a Conversion-Ready Website
No matter which ad type you choose, your website has to be ready to convert. Too often, garage and closet companies pay for traffic only to lose leads due to slow load times, unclear messaging, or lack of mobile responsiveness.
Investing in a site that reinforces your ads — with testimonials, high-quality visuals, and fast-loading service pages — makes a big difference. If your site hasn’t been updated in over a year, now’s the time to evaluate your performance.
Need help deciding which strategy makes sense for your closet and garage marketing? Contact Closet & Garage Marketing and evaluate for free your current ad efforts and build a paid media plan that aligns with your growth goals.
